Monday, April 23, 2012

Indpendent Component 2

Literal
“I, Roz, affirm that I completed my independent component which represents 30 hours of work.”
I held an event at The Glass House with 6 hip-hip & techno DJ's.
Independent Component 2 Hours Log

Interpretive
This demonstrates 30 hours of work because I had to first create an event proposal to send to the managers of The Glass House and negotiate a date. I then had to create a flyer and negotiate an amount and price with Colorprise printing. I had 1,000 flyers printed. I went to local high schools and related events and promoted my event by passing out flyers. I managed to get all the DJ's to work for free since I didn't have any money to work with. I had to come up with a budget to work with. I also had to work with Mike Whited, the head of security at The Glass House, to get 2 security guards to work my event.
The day of the show, my mom and I went to Smart & Final to buy snacks and drinks. Unfortunately, I didn't make any money at all. I actually lost money, but I think that's iPoly's fault for not supporting the event and helping promote it. Luckily I had a lot of people that helped me. Thanks to them!
-Jesus Diaz & Kevin Salazar DJ'd. 
-Elijah Robledo & Angel Macias managed the lights
-Josh Salas was my booking agent
- and Brittny Jansen was the only person from the senior class that came and supported the event. 


Applied
My EQ is "What is most important in producing a successful concert?" This event helped me answer that by showing every aspect that goes into holding an event. I basically got to see and proved all of my answers. It definitely proved my best answer by showing me that if you don't promote and aren't supported, then things aren't going to go well. I also got to experience losing money, which was very sad :( but we had a lot of fun and we'll definitely do it again.


Photos:



Event Proposal:

Friday, April 13, 2012

Answers

Answer 1: Find a venue with appropriate characteristics for the genre of music you are promoting
Answer 2: Thoroughly promoting by utilizing a street team and social networking sites
Answer 3: Negotiating contracts and decisions

Tuesday, April 10, 2012

Answer 3

EQ: What is most important in producing a successful concert?
Answer 3: Negotiating contracts and decisions is most important in producing a successful concert.

Evidence:
1. Band Riders. *Thailand story.
2. Guarantee/Door Split
3. I have had to negotiate with people for the date of the event, staffing, flyers, and entertainment for a club event that Norma and I are hosting for our 2nd Independent Component.

Sources:
1. Service Learning at The Glass House
2. Note By Note: A Guide To Concert Production by Redwood Cultural Work
3. Independent Component 2

Monday, April 9, 2012

Thursday, March 29, 2012

Room Creativity

How do you plan to address the room creativity expectation?
By having a lot of concert posters all around the room. 
I'm thinking of making collages of small flyers to put up. 

What activity ideas do you have for answer 1 or 2?
Answer 1: Something similar to the activity during my 20 minute presentation.
Answer 2: Have groups of 5 create a concert poster with a line-up for the genre assigned to them. 

Monday, March 12, 2012

Answer 2

EQ: What is most important in producing a successful concert?
Answer 2: Thoroughly promoting your concert by utilizing a street team and social networking sites is most important in producing a successful concert.
Evidence:

  1. If you have a street team and cover all the concerts in the area, you will be unstoppable. Flyers can also be distributed to different high schools and colleges/universities (Ex. Members of the Club Matinee Street Team that passes out flyers at iPoly.)
  2. ReverbNation- A website where venue and band profiles can be created on Facebook and people can sample the music of upcoming shows. (Ex. The Glass House Profile)
  3. Guerilla marketing techniques (Ex. stickers and wheat pasting)
Sources: 
  1. 3rd Interview with Rene Contreras 
  2. Service Learning at The Glass House Record Store with Rene Contreras
  3. www.weburbanist.com article "So... What Is Guerilla Marketing?" 

Tuesday, March 6, 2012

The Product

Product as of March:
I have all the necessary knowledge to produce a successful event
(Which I will do if all goes well for my Independent Component 2)

-I have learned about and practiced promotion with Rene Contreras.
-I have observed several successful concerts at The Glass House & Fox Theater
-I have learned how to practically spend money on snacks to maximize profits with Cameron Corp
-I have learned the basics of live sound engineering with Dennis Thorbourn and Manny Sanchez
-I have learned about and practiced being a roadie/stage hand with Kevin DeFranco
-I have learned about band hospitality with Brandon Cuarisma