Answer 2

EQ: What is most important in producing a successful concert?
Answer 2: Thoroughly promoting your concert by utilizing a street team and social networking sites is most important in producing a successful concert.
Evidence:

1. If you have a street team and cover all the concerts in the area, you will be unstoppable. Flyers can also be distributed to different high schools and colleges/universities (Ex. Members of the Club Matinee Street Team that passes out flyers at iPoly.)
2. ReverbNation- A website where venue and band profiles can be created on Facebook and people can sample the music of upcoming shows. (Ex. The Glass House Profile)
3. Guerilla marketing techniques (Ex. stickers and wheat pasting)

Sources: 

1. 3rd Interview with Rene Contreras 
2. Service Learning at The Glass House Record Store with Rene Contreras
3. www.weburbanist.com article "So... What Is Guerilla Marketing?"